On The New Zappos Spot

My agency worked on the Zappos pitch when they were looking for a new agency. Yes, that pitch.

We didn't have the terrible experience that most other agencies were complaining about. We weren't asked to be in the pitch, but we went for it anyway. We submitted our RFP and were asked to move forward. We made it through the first round of pitches. But then we were left behind. And Zappos chose Mullen as their agency. Which made me happy for both Mullen and Zappos because it seemed like a great partnership. I have a lot of respect for both and couldn't wait for the creative to hit the airwaves or wherever it would eventually drop.

This week it dropped. And I love it. You can watch the first spot here.

I love it because I know the brief. Zappos wanted to showcase their customer service and they wanted to push more than just shoes. And yes, it's Crank Yankers, but I don't mind. Crank Yankers is funny. It's distinct. And now this campaign is too. But even more, this campaign is the Zappos brand. Real, honest, fun.

Just playing audio from their excellent customer service reps would've probably gone unnoticed. But Mullen found a way to take those calls and make them eye-catching.

I look forward to seeing more from Mullen and Zappos in the future.