On Shoots

I love shoots. You get to watch as your little idea baby comes to life. Sure they're stressful. Sure things don't always go as planned. But that's life. You just roll with the punches and hope for the best.

We're currently shooting the second installment of a new campaign for our biggest client. The first installment was shot in January. It was a good shoot and the spots turned out nice. But it's only four months later and this shoot has a completely different feel to it. It's looser, the energy is higher and the scripts are wittier. And it'll definitely show in the end.

Why do I feel more confident this time around?

Experience. We've shot this campaign once before and we've learned from it. And now we get to build on the foundation we set last time around. As the saying goes, "Those who cannot learn from history are doomed to repeat it." We've learned and it'll show in the finished spots.

Ownership. A lot of blood, sweat and tears went into this round of work. And a lot of battles were fought to make this next round the best it could possibly be. When that much heart goes into the work on the front end, there's a lot more ownership for making it awesome on the back end.

Energy. The energy this round is through the roof. From agency to client to director and casting, everyone is excited about this round of work. There was excitement last round, but it was nowhere near the levels it is right now. And when everyone is this energized, the work will be to.

Needless to say, I'm definitely excited to see how everything turns out. And hopefully when it hits the airwaves this summer, you'll all be excited to see it to.