Worth determines whether or not someone will purchase something. It determines whether they'll devote their time. It determines whether they spread the word. Worth is important. So you need to make sure you are marketing in a way that proves worth to your audience.
Is the product worth the cost?
Is the convenience worth the lower quality?
Is the message worth 30 seconds of their time?
Is the result worth the hassle?
Is the destination worth the travel?
Is the company worth the loyalty?
You need to be able to make logical arguments that position your product or services worth. Because at the end of the day, if the customers aren't convinced it's worth it, they aren't going to use it.
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