On Collaboration

I've got this strange idea to change things up. Let's collaborate. I mean actually collaborate.

A lot of agencies are so compartmentalized that collaboration doesn't exist. Account service does their job then passes it off to media who does their job who passes it off to creative who does their job and in the end you have an execution that may or may not be good, but it does the job. Would the results be different if instead of passing the job from department to department we all collaborated on it to find the best solution? I think so.

What if the second a client handed us a problem (as in this product isn't selling enough or we want to run this promotion but don't know how to market is) we all got together to find the solution? What if we all had a say every step of the way. Creative helps with strategy and media. Media helps with creative. You get the point.

Not only would this be a more efficient process, but I'm pretty certain it would also net better results. Better creative. Better media purchases. And even perhaps happier clients.